GNARBOX in Bother? Founders & Workers Left Firm, in Management of Traders

GNARBOX in Trouble? Founders & Employees Left Company, in Control of Investors

In latest weeks, we acquired quite a few messages from GNARBOX customers that the app disappeared from the App Retailer (it’s since again) and that help messages have gone unanswered. We tried to search out out if GNARBOX is in bother.

GNARBOX, a extremely cool transportable SSD backup gadget we reported about many instances earlier than (together with a video interview I did with CEO Tim Feess in summer time 2020), has misplaced its administration crew for undisclosed causes in November 2021, with the buyers taking on the corporate. We weren’t capable of finding out who these buyers are.

GNARBOX – not possible to contact

I attempted reaching out to GNARBOX by way of varied means, asking for a press release, primarily via their e mail contacts listed on their web site. Utilizing their press and help emails (contacts taken from contact web page), I acquired a server message that the e-mail doesn’t exist. Not an important signal.

(Former) CEO Tim Feess replies on LinkedIn

Some days after reaching out to him personally on LinkedIn, the place he’s nonetheless listed as CEO of GNARBOX, Tim Feess replied to me with a press release he ready for press enquiries:

“Regrettably, the previous administration crew is now not with the corporate and hasn’t been since 11/5/2021. This contains myself, co-founders, and staff. We left the corporate answerable for the Traders at time of departure and events ought to contact them for extra info.”

Tim Feess, former CEO and co-founder of GNARBOX

MyGnar, Inc., “Forfeited”, iOS app disappears and re-appears within the App Retailer

The rationale why we’re reporting about that is the truth that the GNARBOX 2.0 SSD continues to be being bought, whereas quite a few of our readers have messaged us (and posted on social media) that they’re unable to get in contact with their help crew, or have been unable to search out the app on the iOS App Retailer. Investing of their product proper now won’t be such an important thought till we all know extra as lots of the GNARBOX’s core features rely on its iOS app.

After our colleagues at Petapixel reported in regards to the points simply over every week in the past, the app in some unspecified time in the future reappeared on the App Retailer.

Nonetheless, it additionally surfaced that MyGnar, Inc.’s California department (it’s registered as a Delaware company), was forfeited since October 27, 2021, simply two weeks earlier than Feess’ and his crew’s departure from the corporate. They’re/have been headquartered in California.

The GNARBOX 2.0 SSD backup storage device
The GNARBOX 2.0 SSD, picture credit score: GNARBOX

A short historical past of GNARBOX and their competitors …

The unique GNARBOX began as a profitable Kickstarter marketing campaign in 2015 and in contrast to most different (even profitable) Kickstarter campaigns, they managed to convey a product to market and even launch a extra highly effective successor just a few years later.

Behind GNARBOX was the highly effective thought to have the ability to offload your footage “on the go” with out utilizing a pc. For my part, that is extra essential than ever earlier than, with the myriad of cameras and drones we’re utilizing on shoots nowadays. However for some purpose, this product class has remained a distinct segment. There have been some sluggish makes an attempt by the large storage corporations to sort out this market, although neither the WD My Passport Wi-fi SSD, nor the LaCie Rugged BOSS SSD (verify additionally for our video in regards to the gadget) have been “skilled” sufficient to be actually fascinating for professional filmmakers or many photographers. Solely NextoDI (a information video on considered one of their newest merchandise right here) appears to have the ability to sort out the professional market with their merchandise, however they neatly all the time ignored the SSD itself from their merchandise (you needed to buy them individually). The GNARBOX 2.0, alternatively, is waterproof, has a built-in and detachable battery and other than a built-in SD card reader additionally means that you can connect different card readers by way of USB-C.

… and what might need been GNARBOX’s downside

Whereas Tim Feess wasn’t capable of share any causes on why he and his crew needed to go away the corporate, I believe it may be safely assumed that GNARBOX is in bother as a result of they entered a troublesome market – a market dominated by big storage companies – whereas providing a premium-priced product in a class that’s often pushed by ever-dropping costs for continually rising storage capacities. Their GNARBOX 2.0 SSD continues to be as expensive because it was throughout its introduction, whereas within the meantime, costs for SSDs have drastically fallen.

Till we all know extra in regards to the destiny of GNARBOX, it might be smart to re-consider a deliberate buy of their gadgets.

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