Report: 62% of orgs use voice know-how to extend income

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Based on a brand new report by Deepgram and Opus Analysis, 77% of firms are utilizing voice know-how to establish new enterprise alternatives, and 62% are utilizing it to extend revenues.

Final yr’s report examined how firms of all sizes leveraged voice applied sciences constructed on Automated Speech Recognition (ASR) to drive efficiencies and productiveness. As companies more and more acknowledge the inherent worth of voice and the info it holds, the businesses got down to broaden the report’s focus past ASR to your entire speech know-how trade to unearth the motivations for utilizing voice know-how inside companies.  

An enormous change from final yr’s report is that voice know-how has moved from a cost-saving know-how centered totally on makes use of like compliance to a income producing device that may open new enterprise alternatives. The report discovered that 77% of firms are utilizing voice know-how to establish new enterprise alternatives, and 62% are utilizing it to extend revenues. To gas this innovation, 75% of respondents plan to extend their speech know-how price range in 2022, and 92% consider it will drive widespread use of voice know-how inside 5 years.

Apparently, 24% of respondents from firms with fewer than 500 workers consider adoption might take longer, between 5 and ten years. This stunned us and could also be attributed to the very fact bigger organizations acknowledge the rapid affect that voice know-how can have on their enterprise by way of automating processes corresponding to agent enablement or buyer expertise with conversational AI, whereas smaller firms which might be automating different use circumstances have much less confidence in close to time period market adoption. 

The report additionally confirmed that buyer loyalty continues to be high of thoughts for firms in 2022. However this is tougher to safe than ever, particularly with unstructured knowledge like audio, photos and video making up 90% of all out there intel. As such, 73% of respondents famous buyer expertise evaluation as essentially the most impactful use of speech know-how. 

With alternatives rising and a widespread voice-enabled future on the horizon, now’s the time for enterprises to spend money on and prioritize voice know-how.

Deepgram and Opus surveyed 400 decision-makers from managers to the C-suite to uncover the important thing motivators for speech know-how use amongst enterprise firms.

Learn the full report by Deepgram.

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