Press textual content: The Canadian Press Makes Sony Electronics its Unique Supplier for Imaging Merchandise


The Canadian Press Makes Sony Electronics its Unique Supplier for Imaging Merchandise
Canada’s Largest Information Group will outfit all journalists with Sony cameras and lenses

TORONTO, CANADA – January 31, 2022 – Sony Electronics, a worldwide imaging chief, and The Canadian Press, Canada’s trusted nationwide information company, introduced immediately that Sony could be the unique imaging merchandise supplier for the media firm.

With greater than 180 journalists, The Canadian Press produces real-time, bilingual multimedia information revealed by main digital, broadcast and print media. The change to Sony will imply the photojournalists and videographers at The Canadian Press will use a wide range of Sony cameras and lenses together with the Sony Alpha 1 and Alpha 9 II merchandise to rapidly seize tons of of highly effective editorial images and movies day-after-day, starting from large-scale international sporting occasions to native Canadian information, politics and way of life content material.

“We’re honored to announce this collaboration with The Canadian Press, a frontrunner in delivering information and best-in-class multimedia content material throughout Canada,” mentioned Mark Saddleton, Sony Canada Nation Head and Director of Gross sales. “The journalists at The Canadian Press have a entrance row seat for Canada’s greatest occasions throughout politics, sports activities and leisure and we’re delighted to assist their visible storytelling.”

“Sony’s revolutionary expertise takes the prime quality of our visible journalism to an entire new degree,” mentioned Malcolm Kirk, President of The Canadian Press. “Greater than 600 media shoppers depend on our on-line CP Photographs archive because the go-to vacation spot for up to date and historic multimedia imagery of Canada’s folks, locations and occasions. That’s why we have been on the lookout for greater than only a digicam supplier. We would have liked a real associate dedicated to serving to us ship first-rate visible journalism.”

“Sony’s dedication goes past offering light-weight gear for dealing with quick motion, hostile conditions, and excessive climate situations, with out sacrificing picture high quality,” mentioned Megan Leach, who manages visible journalists at The Canadian Press and heads up the planning and packaging division. “Our journalists really recognize how the silent digicam efficiency permits them to remain behind the scenes, however extra importantly, that Sony is aware of our suggestions.”

“From the outset, they’ve taken a relationship-driven method to the improve, which can carry a unified look to our protection since all our employees photographers and reporters will likely be capturing with the identical model of cameras for images and movies for the primary time “They understood the continued coaching and assist was as important because the expertise. We’re thrilled to have their assist as we increase our visible protection and meet the longer term wants of our business.”

The roll out of Sony imaging kits to Canadian Press journalists is already in progress, with distribution deliberate all through early 2022.

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