The Canadian Press Makes Sony Electronics its Unique Supplier for Imaging Merchandise


 
TORONTO, CANADA – January 31, 2022 – Sony Electronics, a world imaging chief, and The Canadian Press, Canada’s trusted nationwide information company, introduced at this time that Sony could be the unique imaging merchandise supplier for the media firm.

With greater than 180 journalists, The Canadian Press produces real-time, bilingual multimedia information revealed by main digital, broadcast and print media. The swap to Sony will imply the photojournalists and videographers at The Canadian Press will use quite a lot of Sony cameras and lenses together with the Sony Alpha 1 and Alpha 9 II merchandise to rapidly seize a whole bunch of highly effective editorial images and movies on daily basis, starting from large-scale international sporting occasions to native Canadian information, politics and life-style content material.

“We’re honored to announce this collaboration with The Canadian Press, a pacesetter in delivering information and best-in-class multimedia content material throughout Canada,” mentioned Mark Saddleton, Sony Canada Nation Head and Director of Gross sales. “The journalists at The Canadian Press have a entrance row seat for Canada’s greatest occasions throughout politics, sports activities and leisure and we’re delighted to help their visible storytelling.”

“Sony’s progressive expertise takes the top quality of our visible journalism to an entire new stage,” mentioned Malcolm Kirk, President of The Canadian Press. “Greater than 600 media shoppers depend on our on-line CP Pictures archive because the go-to vacation spot for modern and historic multimedia imagery of Canada’s individuals, locations and occasions. That’s why we had been in search of greater than only a digital camera supplier. We would have liked a real companion dedicated to serving to us ship first-rate visible journalism.”

“Sony’s dedication goes past offering light-weight tools for dealing with quick motion, hostile conditions, and excessive climate situations, with out sacrificing picture high quality,” mentioned Megan Leach, who manages visible journalists at The Canadian Press and heads up the planning and packaging division. “Our journalists really admire how the silent digital camera efficiency permits them to remain behind the scenes, however extra importantly, that Sony is aware of our suggestions.”

“From the outset, they’ve taken a relationship-driven strategy to the improve, which is able to carry a unified look to our protection since all our employees photographers and reporters can be taking pictures with the identical model of cameras for images and movies for the primary time “They understood the continued coaching and help was as important because the expertise. We’re thrilled to have their help as we broaden our visible protection and meet the longer term wants of our business.”

The roll out of Sony imaging kits to Canadian Press journalists is already in progress, with distribution deliberate all through early 2022.

About The Canadian Press

The Canadian Press has been Canada’s trusted information chief for greater than 100 years and is the unique Canadian distributor of worldwide information from The Related Press. Greater than 180 journalists produce, package deal and ship real-time, bilingual information articles, images, graphics, video and audio clips to be used in newspapers, magazines, radio and TV newscasts, web sites, firm blogs, social channels, digital signage screens and extra. Purchasers rely on their dependable, correct and quick protection, written and edited based on the requirements set for the business by The Canadian Press Stylebook. By its industrial division, The Canadian Press additionally helps media, PR and advertising and marketing professionals by offering pictures, videography and different customized content material providers; media monitoring, press launch distribution and CP type coaching.

About Sony Electronics Inc.

Sony Electronics is a subsidiary of Sony Company of America and an affiliate of Sony Group Company (Japan), one of the crucial complete leisure corporations on this planet, with a portfolio that encompasses electronics, music, movement photos, cell, gaming, robotics and monetary providers. Headquartered in San Diego, California, Sony Electronics is a pacesetter in electronics for the patron {and professional} markets. Operations embody analysis and improvement, engineering, gross sales, advertising and marketing, distribution and customer support. Sony Electronics creates merchandise that innovate and encourage generations, such because the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio merchandise. Sony can also be a number one producer of end-to-end options from 4K skilled broadcast and A/V tools to business main 4K and 8K Extremely HD TVs. Go to http://www.sony.com/information for extra data.

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