Fanatic with $50,000 RED vs Professional Filmmaker with iPhone 13

It’s by no means the gear that makes the film. Proper? Perhaps slightly?

In some ways, this dialog revolves round shooters choosing up cameras or gear that on the finish of the day is considerably equal with issues like what model you select not making an enormous distinction to outcomes. However, what should you took this concept to the intense?

Parker Walbeck’s crew at Full Time Filmmaker did that by handing a $50,000 RED V-RAPTOR 8K VV and manufacturing package to an fanatic and leaving the professional filmmaker with simply an iPhone 13. You may’t get an excessive amount of wider of a spread in tools than that.

The Problem

Jake Weisler, a typical characteristic of the channel, is the professional filmmaker within the contest and he’s restricted to the next gear:

  • iPhone 13 Professional Max
  • FTF GEAR Tripod
  • 5-in-1 Collapsible Reflector

The challenger is Alyssa Dye and she or he has been doing video for lower than a yr. Her gear record is way more substantial:

  • Cinema Lenses
  • Manufacturing Van with Tools

They’re doing a product video for a shopper. It’s going to characteristic an interview to speak in regards to the model together with some cinematic B roll to point out off the products. Jake goes to be Alyssa’s PA to reply questions in regards to the gear however is not going to be giving recommendation on what to do with it.

The product for at this time is a brand new display screen cleaner known as water bears. Works with any display screen or lens and might persist with something with out leaving residue.

Alyssa’s Shoot

Very first thing you’ll be able to inform about Alyssa is that she was specializing in getting the shot arrange by rearranging furnishings and dealing with the expertise to get issues into a superb place. Then, as soon as she had an thought she began determining the gear. She did want a variety of steering, however was asking the precise questions. She even requested the vacation spot for the video to get a learn on what you want.

Picture Credit score: RED

With the whole lot arrange for the interview it was time to start out taking pictures. It took a second however she did begin giving good course to the topic as he was doing the interview.

Time for B roll. This she appears to do pretty on the fly. She picked up the digicam and was simply taking pictures quite a lot of completely different photographs.

Jake’s Shoot

Clearly, Jake has some limits in how he can get arrange. He doesn’t have a ton of lights or equipment to work with.

Selecting up the iPhone and taking pictures vertically he works with the topic to search out one of the best lighting. He additionally popped the digicam into Cinematic Mode to see if he may get that shallow depth of area look. Ultimately he caught with 4K ProRes although.

An fascinating transfer is that he requested completely different wardrobe choices to assist separate the topic from the background.

Earlier than the interview he’s additionally asking a bunch of inquiries to get a really feel for the viewers and the way he’s going to be distributing the video.

With social because the goal he’s taking pictures vertically to take advantage of use of the iPhone’s restricted video high quality. Jake additionally believes that taking pictures this fashion could make the video really feel way more natural, which might be useful with product promotion.

Picture Credit score: Apple

For extra course, he makes it clear that he desires it to be very quick – beneath 15 seconds – to make it work for social placement.

He then offers course on what’s being stated, highlighting that the language must be extra definitive and fewer iffy. You need confidence to promote a product. He then explains how a easy methodology is to speak about an issue after which current the answer (aka the product).

B roll he made use of the area and massive home windows to get some good gentle. Just a little extra targeted on becoming the edit. It was a really completely different inventive strategy.

The Shopper Assessment

The top outcomes are each effectively finished, they’re simply very completely different. What is useful is that with social media being the goal it’d truly give an edge to the extra natural-looking iPhone footage. The RED advert continues to be only a very clear and well-done advert.

As you begin listening to the dialog about every advert it rapidly turns into what the precise content material is.

No one is speaking about how the RED footage is sharper or how the iPhone footage nonetheless seems to be like a cellphone. It’s about how the knowledge is offered and laid out.

Each movies are good, however the professional wins with the iPhone video. A part of that’s that it was higher in a position to seize the character of a social media feed and could be higher acquired by the viewers. Conversion and engagement matter greater than having 8K decision.

What did you consider the adverts?

[source: Parker Walbeck]

Order Hyperlinks:

  • RED V-RAPTOR 8K VV Cinema Digicam (B&H)

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